The deal with Yobo Sports is supposed to increase the club`s revenues. Other Italian teams, such as Bologna, are collaborating with JBO and Lazio has signed a similar agreement with HQ Bets, an Asian sports betting provider and operator. Analysts are concerned about the general aversion of Italians to sports betting sponsorship agreements in the past, with Inter Milan joining the number of teams that have entered into partnership contracts with betting sponsors in the past two months. To reach and engage vulnerable people through sport, it is important to create partnerships between sports organizations and public health organizations (i.e. partnerships in the field of sport for health). However, working in health partnerships is a challenge and it is not clear how these partnerships should be addressed. In order to study the possible predictors of a successful sports partnership for health, the authors launched a questionnaire among 86 participants in sports partnerships for health in Holland. The questionnaire included actions on three indicators of successful cross-sector partnership (i.e. partnership synergy, partnership sustainability and Community outcomes) and nine elements of partnership that can predict their success. Multivariate results indicate that (a) partnership synergies are the best to expect through the communication structure and partner capabilities; b) the results of the partnership can be better predicted by the visibility and management of tasks in partnership and (c) the best way to predict the sustainability of the partnership through the visibility of the partnership. For this reason, the authors recommend that stakeholders in health sports partnerships pay particular attention to the structure of communication, which relies on capacity, visibility and task management.
As part of the agreement, Milenio Sports, on behalf of Shanghai Kehua Football Training and Development, will work exclusively around the world to ensure partnership agreements specifically for the new sunland football site in the free trade area, which is expected to be concluded by the end of 2016. According to Guo, Inter Milan is currently one of the best football clubs in the world, which the company hopes will attract many new customers in their sports betting offerings. Serie A has not enjoyed the same popularity as other football leagues in Asia. This is mainly due to the fact that Italian clubs are not willing to enter into sports betting sponsorship agreements with operators. The agreement limits SDY`s marketing strategy to the club`s home games at the San Siro Sports Centre. The agreement contains several other first-class digital marketing options for the 2020/21 season that has begun. Different indicators of success for partnerships are linked to different elements of partnership. It seems that La Liga has recently colored a four-year contract with M88. Last month, AC Milan signed a three-year contract with Yobo Sports. AC Milan is China`s second-biggest supporter and has experienced financial problems over the past 12 months.